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October 20, 2020

The Falcon Budget Framework

Originally presented at the Friends of Search conference in Amsterdam, the Falcon Budget Framework is a methodology that allows PPC advertisers add clarity to their long-term vision, identify their starting position, break down their most complex problems into smaller phases, and manage stakeholder expectations. It's unofficially known as "The Elon Musk Approach to PPC!"

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Marketing Tips
October 20, 2020

How To Succeed With Less Data And Less Control | PPC Town Hall Recording

Frederick Vallaeys of Optmyzr hosts a web series called PPC Town Hall, which brings together the top thought leaders in the PPC industry to discuss trends, insights, and other relevant topics. Patrick was invited to join the show on December 16th, 2020, along with Michelle Morgan and Joe Martinez of Clix Marketing.

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Marketing Tips
October 20, 2020

Patrick's Automation Keynote at Google's HQ

Patrick presented a keynote on the topic of automation at the Google Premier Partner Awards. The event took place at Google's Dublin headquarters on October 1st, 2020. Consider this the official trailer for the "Join or Die" book!

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Marketing Tips
October 20, 2020

Approaching the Future of Digital Advertising: Part 3 of 3

In the final section of "Join or Die's" bonus chapter, Patrick breaks down profit margins and how AdVenture Media categorizes clients based on growth goals.

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Marketing Tips
October 20, 2020

Approaching the Future of Digital Advertising: Part 2 of 3

The second edition of the bonus chapter from "Join or Die." Patrick shares his top three predictions for the future of digital advertising

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Marketing Tips
October 20, 2020

Approaching the Future of Digital Advertising: Part 1 of 3

A bonus chapter from "Join or Die" that did not make the final cut! See how AdVenture Media is preparing for the future of digital advertising in this three part series!

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Advanced
October 20, 2020

Using Your Time Lag Report To Create More Accurate Projections

This simple model will allow you to reasonably predict future revenues that will be attributed to your current ad spend.

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Advanced
October 20, 2020

Google Shopping Data Feeds

The data feed is the lifeblood of your Google Shopping campaigns. Here's a breakdown of feed attributes and best practices for optimization.

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Advanced
October 20, 2020

The Google Display Ad Auction

A breakdown of the display ad auction and how to consider the impact of incremental clicks

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Fundamentals
October 20, 2020

Display Campaign Targeting Options

A comprehensive breakdown of the different targeting options and how to choose the best targeting for your campaign.

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Fundamentals
October 20, 2020

Negative Keywords

The most important information you need to know about your greatest ally: Negative Keywords

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Fundamentals
October 20, 2020

Understanding Keywords and Match Types

Breaking down keyword match types within Google Ads

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Fundamentals
October 20, 2020

Understanding Ad Rank & Actual CPC

This post demystifies the calculations behind Ad Rank and Actual CPC in the modern Google Ads ecosystem

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Recent Posts

The Falcon Budget Framework

How To Succeed With Less Data And Less Control | PPC Town Hall Recording

Patrick's Automation Keynote at Google's HQ

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