Digital Advertising in the Age of Automation

Now Available for Purchase!

Join or Die is a playbook for profitably leveraging automation within Google Ads, Facebook Ads, and other emerging advertising platforms.

You'll dive under the hood of the machine learning technology that drives these platforms and discover practical tips and strategies that can be immediately implemented in your campaigns. Join or Die will show you how to manage marketing organizations in the automation era, serving as a blueprint for the future leaders of this ever-changing industry.

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Endorsements
‍From Notable Colleagues

Annie Tao

Agency Account Strategist, Google

Larry Kim

Founder, Mobile Monkey; Wordstream

Brad Geddes

Co-Founder, Adalysis; Author, Advanced Google AdWords

David Rodnitzky

Founder, 3Q Digital

Frederick Vallaeys

Cofounding CEO, Optmyzr

Jim Sterne

Founder, Marketing Analytics Summit; Author, Artificial Intelligence for Marketing

Isaac Rudansky

Founder, AdVenture Media Group

I had the pleasure of working closely with Patrick throughout AdVenture’s multi-year journey with automation, from initial experimentation to eventual mastery. With Join or Die, Patrick challenges the broader marketing community to think more strategically and creatively about harnessing this technology to solve real world marketing problems.

Annie Tao

Agency Account Strategist, Google

Join or Die is a wake up call to digital advertisers everywhere. Patrick’s writing is overflowing with practical knowledge and a unique perspective. After reading Join or Die, you’ll feel energized, confident, and motivated to implement these best-in-class automated strategies into your organization’s marketing efforts.

Larry Kim

Founder, Mobile Monkey; Wordstream

This book will help dispel some machine learning myths and make you reassess our own assumptions as to how you use data. If you're working in digital advertising and interested at all about automation and how to work with it, this is a wonderful read.

Brad Geddes

Co-Founder, Adalysis; Author, Advanced Google AdWords

Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice!

David Rodnitzky

Founder, 3Q Digital

If you don't have time to read 30+ business books and figure out what they mean for you as a digital marketer, you'll love this book. Not only will you learn about the future of the industry, you'll also find specific tips based on Patrick's many years as a successful PPC expert.

Frederick Vallaeys

Cofounding CEO, Optmyzr

Patrick knows so much and writes so well that you will enjoy learning and look forward to meeting him someday.

Jim Sterne

Founder, Marketing Analytics Summit; Author, Artificial Intelligence for Marketing

Join or Die is a digital advertising masterclass. Gather round ... and listen closely to what Patrick has to say.

Isaac Rudansky

Founder, AdVenture Media Group

I had the pleasure of working closely with Patrick throughout AdVenture’s multi-year journey with automation, from initial experimentation to eventual mastery. With Join or Die, Patrick challenges the broader marketing community to think more strategically and creatively about harnessing this technology to solve real world marketing problems.

Annie Tao

Agency Account Strategist, Google

Join or Die is a wake up call to digital advertisers everywhere. Patrick’s writing is overflowing with practical knowledge and a unique perspective. After reading Join or Die, you’ll feel energized, confident, and motivated to implement these best-in-class automated strategies into your organization’s marketing efforts.

Larry Kim

Founder, Mobile Monkey; Wordstream

This book will help dispel some machine learning myths and make you reassess our own assumptions as to how you use data. If you're working in digital advertising and interested at all about automation and how to work with it, this is a wonderful read.

Brad Geddes

Co-Founder, Adalysis; Author, Advanced Google AdWords

Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice!

David Rodnitzky

Founder, 3Q Digital

If you don't have time to read 30+ business books and figure out what they mean for you as a digital marketer, you'll love this book. Not only will you learn about the future of the industry, you'll also find specific tips based on Patrick's many years as a successful PPC expert.

Frederick Vallaeys

Cofounding CEO, Optmyzr

Patrick knows so much and writes so well that you will enjoy learning and look forward to meeting him someday.

Jim Sterne

Founder, Marketing Analytics Summit; Author, Artificial Intelligence for Marketing

Join or Die is a digital advertising masterclass. Gather round ... and listen closely to what Patrick has to say.

Isaac Rudansky

Founder, AdVenture Media Group

The machine waits for no one.
‍Join, or die.

24+

Chapters and Resources

Filled with real-life case studies, supplemental materials, and machine learning concepts that will forever alter the way you approach campaign strategy.

180k+

Marketers Taught by AdVenture Media

From Udemy.com to the most well-known marketing conferences around the world, AdVenture Media has successfully taught these concepts to marketers in more than 100 countries.

100%

Raw, Unfiltered Insights

Patrick pulls back the curtain on the specific strategies that drove the most success, as well as the complete failures that almost cost the agency millions in revenue.

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Your Three-Step Guide to
Mastering Automation in Digital Advertising

1

Join or Die

In this section, you'll learn the fundamentals of machine learning and how they are applied to the modern digital advertising ecosystem.

2

Managing Automation

In this section, you'll learn about specific strategies that can help take your campaigns to the next level.

3

Agencies in the Age of Automation

In this section, you'll learn how to manage modern marketing organizations and how to emerge as a leader in this new era.

About the Author
‍Patrick Gilbert

It's time to start running with machine learning

Machine learning and automation are disrupting every industry—Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.

Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there’s no turning back.

A Top 10 Thought Leader for PPC Machine Learning

Patrick Gilbert grew up in Long Island, NY. He studied marketing and economics at the Pennsylvania State University and currently serves as the Executive Director at AdVenture Media Group. He is internationally recognized by Google for his expertise with automation, having been asked to deliver presentations at Google conferences held in NYC, London, and Dublin.

Goodfirms.co recognized Patrick as a Top 10 Thought Leader for PPC Machine Learning, and PPC Hero listed Patrick among the Top 50 Most Influential PPC Experts of 2020. If the Buffalo Bills ever win the Super Bowl, Patrick hopes you think of him and say, “Good for him. He never gave up on that miserable franchise.”

The machine waits for no one. Join, or die.

In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert’s writing is replete with specific strategies you’ll be able to implement in your own campaigns right away.

Unlock The Bonus Content
‍from Join or Die!

The Falcon Budget Framework

Originally presented at the Friends of Search conference in Amsterdam, the Falcon Budget Framework is a methodology that allows PPC advertisers add clarity to their long-term vision, identify their starting position, break down their most complex problems into smaller phases, and manage stakeholder expectations. It's unofficially known as "The Elon Musk Approach to PPC!"

How To Succeed With Less Data And Less Control | PPC Town Hall Recording

Frederick Vallaeys of Optmyzr hosts a web series called PPC Town Hall, which brings together the top thought leaders in the PPC industry to discuss trends, insights, and other relevant topics. Patrick was invited to join the show on December 16th, 2020, along with Michelle Morgan and Joe Martinez of Clix Marketing.

Patrick's Automation Keynote at Google's HQ

Patrick presented a keynote on the topic of automation at the Google Premier Partner Awards. The event took place at Google's Dublin headquarters on October 1st, 2020. Consider this the official trailer for the "Join or Die" book!

Sign Up to Get Access

Unlock The Bonus Content
‍from Join or Die!

The Falcon Budget Framework

Originally presented at the Friends of Search conference in Amsterdam, the Falcon Budget Framework is a methodology that allows PPC advertisers add clarity to their long-term vision, identify their starting position, break down their most complex problems into smaller phases, and manage stakeholder expectations. It's unofficially known as "The Elon Musk Approach to PPC!"

Patrick's Automation Keynote at Google's HQ

Patrick presented a keynote on the topic of automation at the Google Premier Partner Awards. The event took place at Google's Dublin headquarters on October 1st, 2020. Consider this the official trailer for the "Join or Die" book!

Approaching the Future of Digital Advertising: Part 1 of 3

A bonus chapter from "Join or Die" that did not make the final cut! See how AdVenture Media is preparing for the future of digital advertising in this three part series!